Google Ads
In today's digital age, having a strong online presence is paramount to business success. Google Ads, with its vast reach and precision targeting capabilities, is a powerful tool to achieve your marketing goals. However, mastering Google Ads requires expertise, strategy, and constant optimization. That's where we come in.
Data
Tracking
Optimization
Attract, nurture, and cultivate leads with personalized lead-generation campaign strategies.
Campaign Audit
- Existing Campaigns
- Business Goals & Objectives
- Site & Services/Products Analysis
- Other Marketing Efforts
Market Research
- Competitor Research
- Keyword (Includes Neg. Kwd) Research
- Strategy Development
- Industry Market Trends
Campaign Setup
- KPI Setup
- Campaign Structure
- Tracking Installation
- Call/Form Tracking Setup
Optimization & Testing
- Search Query Analysis
- Landing Page A/B Testing
- Ad Copy Optimization
- Device Performance
Reporting Results
- Performance Forecasting
- Deep Dive & Analytical Digest
- Campaign Results
- Next Steps
Expansion Strategy
- New Channels & Networks
- New Campaign Testing & Targeting Criteria
- Review of Strategy Enhancements
- Marketing Budget Review
A dedicated team committed to your business's lead generation success
STRAIGHTFORWARD PRICING, NO HIDDEN FEES.
Similar to our strategic approach, our management costs are straightforward and align with the cost-effectiveness your business aims for.
FAQs
What is PPC?
PPC, or Pay-Per-Click, is a digital advertising strategy that allows businesses to display their ads online and pay only when users click on them. This approach offers immediate visibility in search engine results and across various online platforms. With PPC, you can precisely target your audience based on demographics, interests, and more, ensuring your ads reach the right potential customers. Moreover, it provides budget control, enabling you to set daily or monthly limits, and offers detailed metrics to measure your campaign’s success. Its flexibility allows you to quickly adapt and optimize your ads for better results, making PPC an essential tool for businesses looking to drive traffic, generate leads, and achieve specific marketing objectives while effectively managing costs.
What is the ideal budget to spend on PPC?
Determining the right budget for Google Ads is a nuanced process, contingent on various factors. Firstly, clarify your advertising goals – whether it’s driving traffic, generating leads, boosting sales, or enhancing brand visibility. Next, assess keyword costs, as highly competitive keywords may require a larger budget. Consider your target geography and the competitiveness of your industry as well. Additionally, take into account your historical conversion rate and be prepared for ongoing testing and optimization. It’s advisable to start with a budget that aligns with your resources while allowing for flexibility to make adjustments as you gather data and refine your campaigns
Should I drive the traffic to a landing page or my website?
The choice between creating a dedicated landing page or directing traffic to your website depends on your campaign’s goals. If you seek a focused and conversion-driven approach, particularly for specific promotions, products, or lead generation, a dedicated landing page can provide a streamlined user experience and often lead to higher conversion rates. Conversely, if your website is already well-optimized for conversions and your campaign aims for broader brand awareness or provides comprehensive information about your business, directing traffic to your website can be a suitable choice. The decision should be aligned with your campaign’s objectives and the user experience you want to deliver.
I'm currently working with another agency, can you guys audit their work?
Certainly, we offer comprehensive audit services to assess the effectiveness and performance of your current digital marketing efforts, including work done by another agency. Our experienced team will conduct a thorough evaluation of your existing campaigns, strategies, and results to identify areas for improvement and optimization. This audit will provide valuable insights into the strengths and weaknesses of your current agency’s work, allowing us to develop a tailored strategy to meet your goals and expectations. Whether it’s a Google Ads audit, SEO audit, social media audit, or a holistic digital marketing assessment, we can provide you with an objective and actionable analysis to enhance your online presence and drive better results.
Feedback from our clients
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Take the first step toward your business success story
Our commitment is to actively listen, grasp your objectives, craft a robust marketing strategy to cultivate a dedicated customer base, and demonstrate how Fully Searchable can support you in managing your business at its peak performance.